Valley leaders reflect on successful run of mega events

PHOENIX -- The Valley can finally exhale. It successfully hosted a Super Bowl, the College Football Playoff National Championship and the Final Four. Three mega events in three consecutive years.


Cardinals motivated to fulfill Super Bowl expectations

GLENDALE — It’s been more than six months since the 2016 NFC Championship Game, but for the Arizona Cardinals, the pain of falling one win short of Super Bowl 50 is fueling the desire to finish the job this year.


Guacamole growing Super Bowl MVP snack food

This Sunday, football fans should only worry about the final score in the Super Bowl, not the guacamole bowl running out. Mexico is making sure of that, exporting millions of avocados to guacamole-crazed Americans for the game.


Arizona looks for economic boost from football playoff, other events

The College Football Playoff National Championship Game on Jan. 11 is the next in a line of major sports events coming to the Phoenix area that has the potential to have both short- and long-term effects for the state financially.

College Football playoff photo

College Football Playoff National Championship using Super Bowl XLIX as blueprint

Organizers of the College Football Playoff National Championship are using Super Bowl XLIX as a blueprint as they prepare for events surrounding their game, scheduled Jan. 11 at University of Phoenix Stadium.

Super Bowl photo

Grammy winners, downtown Phoenix fan fest headline College Football Playoff championship weekend events

Grammy Award-winning artists The Band Perry and Ciara, as well as Rock and Roll Hall-of-Famer John Mellencamp, are among the performers headlining a free, three-day outdoor concert series leading up to the College Football Playoff National Championship game Jan. 11 at University of Phoenix Stadium.



‘Mega’ events poised to bring economic impact to Valley area

The Valley has a busy schedule of “mega-events” ahead, and local leaders predict it will net the area economic victories.


Phoenix, Ak-Chin Indian Community unveil College Football Playoff Championship Campus

For the second straight year, downtown Phoenix will come alive with an invasion of football fans. Only this time, they will be fans of the collegiate – not the professional – game.


Downtown Phoenix businesses move ‘forward’ as more mega events loom

Businesses in downtown Phoenix saw explosive numbers during Super Bowl week. It was just the beginning for the newly crowned sports hub that will host the College Football Playoff National Championship Game in January and the Men’s Final Four in 2017.


Sports leaders say commission, state fund could help Arizona with mega events

Leaders in the Valley’s sports community say Arizona could benefit from a central sports commission and state fund to recruit and produce mega events like the Super Bowl and the Final Four.

University of Phoenix Stadium

After Super Bowl XLIX, what is next for city of Glendale?

In 2008, millions converged on Glendale as the place to be for Super Bowl XLII. The NFL Experience was there. The game was there.

Westgate Entertainment District in Glendale saw a big boost in business with the Super Bowl, but business owners say not having the NFL Experience there hurt their profits. (Photo by Zach Holland)