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Online diamond retailer Blue Nile competes for customers through ‘web rooms’

SCOTTSDALE – This Valentine’s Day, U.S. consumers will spend an estimated $19.7 billion, with $4.4 billion of that total going toward jewelry, according to the National Retail Federation Valentine’s Day Consumer Spending Survey. Although nearly one in five of those people planned to purchase rings, bracelets and necklaces, most of them won’t buy online. And […]

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