Posted inConsumer, Future, Money

Why we love a good scare

PHOENIX – Sydney Cox crouches on the ground, hugging her knees, her eyes squeezed shut as a monster looms over her. The monster revs its chainsaw. In those few seconds, Cox’s brain is hard at work. Her amygdala, the brain’s center for emotions, sends signals to her body, putting her brain on alert and increasing […]

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