The Uber app was for more than just ordering rides on Wednesday afternoon. Valley residents could click on the added button “puppies,” in the app to get puppies delivered for 15 minutes of playing.
It cost $30, with proceeds benefitting the Arizona Humane Society. But Uber benefitted as well.
“Partnering with the Arizona Humane Society and delivering puppies, it’s good for them and their public image, and it makes them be endeared by the community as a whole,” said Roger Hurni, managing partner of advertising and marketing agency Off Madison Ave.
This is the second year that Uber has put on the event, and Arizona Humane Society spokesperson Ashleigh Goebel said this year and last year were successful.
“There were so many requests from people who were requesting the Ubers, thousands of requests, we couldn’t accommodate all of them,” Goebel said.
The event ran from 11 a.m. to 2 p.m., and the puppies were available for adoption beginning at 3 p.m. All 10 of the puppies that were delivered were also adopted.
“It’s a win-win for [Uber], the person who gets the puppy and certainly the Arizona Humane Society,” Hurni said.
The event was in preparation for the upcoming Super Bowl and Puppy Bowl this weekend.