Donovan Growney
Donovan Growney
News Reporter, Phoenix
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Diamondbacks continue outreach to Hispanic community through Serpientes Fiesta

PHOENIX – In the past few years, the Arizona Diamondbacks have been growing their Hispanic audience through various events and promotions. It ramped up with the unveiling of their “Serpientes” City Connect jerseys in 2021. Since then, Chase Field has been home to numerous Mexican Heritage nights, Hispanic Heritage events and Serpientes giveaways. This trend continued with a Serpientes Fiesta event on Jan. 27.