Video: Phoenix barber found life’s passion in cutting hair

(Video by Andres Armenta/Special to Cronkite News)

Arizona native Jessie Ponce is a first-generation business owner and founder of The Greater Good, a barbershop in central Phoenix.

Being in barbershops growing up, Ponce found his life’s passion in cutting hair.

Now, he uses his barbershop not only as a place for haircuts but also as a staple of positivity and meaningful impact on the lives of those in his community.