SCOTTSDALE – Hello Kitty baked goods and merchandise rolled into town on a nationally popular food truck this weekend. Hundreds of fans arrived bright and early to claim a spot at the front of the line.
Stacey Mae Simpson, a Hello Kitty fanatic, drove from Mesa and arrived in Scottsdale three hours ahead of opening Saturday morning, to make sure she was able to buy one of everything on the truck. She was happy to spend the $92.
“I’m a die hard Hello Kitty fan. I have been since I was three,” said Simpson.
The driver of the Hello Kitty cafe truck, Allan Tea, said he thinks that it is the cutest truck in the world.
“It’s a big pink truck and when you see it drive by, it’s definitely very attractive,” Tea said. He drives the food truck around the country, drawing lines of Hello Kitty fans.
The pastries and merchandise are cuter than the truck.
The menu features colorful almond based petite-mini cakes, French macarons with Hello Kitty bows and a frosted cookie set.
The truck also had T-shirts with Hello Kitty’s face and mugs with her signature bow.
Hello Kitty is a fictional character first created by Japanese company Sanrio as a marketing strategy became a beloved cartoon in the U.S.
The Hello Kitty cafe truck announces what cities they will visit on social media. They will be in Dallas and Houston next.
The cartoon has become so popular that there are stores across the country that sell Hello Kitty merchandise, but Tea said there is only one Hello Kitty food truck.